A BAG of Morrisons chips has been widely mocked because the name sounds like Sherlock actor Benedict Cumberbatch.
The supermarket's butternut crinkle fries caught the attention of one Reddit user who posted an image of the chips and said, "Say... isn't he that actor?"
The Reddit post amassed over 800 comments, prompting many to come up with their own versions of The Imitation Game star's name.
While Banister Crumblebench, Benadryl Cucumberpatch, Babblebrook Cuttingboard, and Buttercup Crumplesnitch all proved popular, one user pointed out a method to swapping the actor's name.
Just_an_ordinary_man said: "You f**ked it up. Each word needs to have three syllables."
"You must be fun at parties," Anthwerp answered.
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It's not the first time the actor's name has attracted several variations, and there's even a name generator dedicated to him.
But in a short clip on Jimmy Kimmel Live! called Benedict Cumberbatch Tries New Names, the actor test drives several new titles for himself, including Chad, Gary Miller, Ruth Bailey Ginsberg, George Costanza, 2Chainz, Sanjay Gupta and even John Jacob Jingleheimer Schmidt.
Kimmel joked: "His name may be the greatest name ever given to a human being, his parents should get an Oscar for naming him that."
Benedict Cumberbatch tries new names on Jimmy Kimmel Live!Top ten variations of Benedict Cumberbatch
Banister Crumblebench
Benadryl Cucumberpatch
Babblebrook Cuttingboard
Buttercup Crumplesnitch
Buckle-up Bumpypatch
Wimbeldon Tennismatch
Bandersnatch Cumberbund
Branjolina Splitapart
Burberry Cumberband
Benjamin Concubine
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